“Leave Behind the Good Stuff”

This fun and quirky campaign was conceptualized by the folks at marketing architects for Physician’s Mutual Life Insurance.

One day shoot in Austin Texas, USA. Broadcasted nationally on June 30th, 2025

Production: 19thandPark / DP: Tanisha Moreno

The Spoon Collectors [:30]

A spoon-collecting couple relished in their memories while deciding what to leave behind.

Margaret [:30]

A holiday-decor collector explores insurance options while rediscovering a few of her favorite things.

Production Stills

BTS

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