NISSAN x PRIDE

This regional spot for Nissan highlights LGBTQIA+ individuals who are using their voices to inspire change. Co-directed with Evan Sterrett, the campaign was built around authentic, interview-driven storytelling with a doc-style approach that prioritized honesty and emotional connection.

We shot three unique stories—each featuring a different Nissan vehicle—in a single production day. Balancing tight logistics with creative flexibility was key, as we moved quickly between locations while ensuring each story remained personal and visually distinct. My directorial approach focused on guiding performances, shaping narrative flow, and maintaining a grounded, human touch within a branded framework.

Nissan USA

“Along for the Ride” x Pride Month

Authentic stories from LGBTQIA+ individuals take center stage in this regional campaign, celebrating those who live their truth and drive progress toward equality. The campaign spotlighted three of Nissan’s newest vehicles — the all-electric Ariya, the versatile Rogue, and the city-smart Kicks. Co-directed with Evan Sterrett, the work reflects Nissan’s ongoing commitment to representation, innovation, and community impact.

NissanUSA.com // Nissan USA Facebook // Nissan USA Instagram // TWB/Chiat/Day